The opening email design from this campaign won an IAC (Internet Advertising Competition) award for Best Nonprofit Email. It led off a summer campaign for Citymeals on Wheels with a new format for the organization, a multiple-choice trivia graphic. Clicking any answer would lead to the following landing page/donation form, with the header revealing the correct response and the subheader briefly telling Citymeals’ story. Now engaged, the user feels inspired to continue scrolling and make a donation.
As with most projects, I worked closely with a Copywriter on broader strategic approaches and independently invented design and animation ideas that were then reviewed by a Design Director.
