This set of images won a Best Nonprofit Social Media Campaign IAC award. It consists of evergreen paid media posts that aimed to convert website visitors, social media fans, and people in affinity groups into donors. The campaign focuses on events in the news (e.g. drag bans and Ron DeSantis’ Don’t Say Gay bill) since people invested in advocacy often give in response to such topics.
As with many other projects, I worked closely with a Copywriter on broader strategic ideas and worked independently on design approaches that were then reviewed by a Design Director.