One of the most technically complicated projects I’ve worked on to date was this landing page for North Shore Animal League. The page tells the story of a cat named Cream Soda, who was found injured on the streets of Queens and now lives happily ever after thanks to the efforts of this organization. The Copywriter and I wanted to create a cultivation approach that felt like a storybook, which seemed like the perfect opportunity to apply some heartstring-tugging illustrations.
Technical challenges included adjusting the timing of fade-ins/fade-outs, translating the desktop layout to a mobile one, and figuring out how the circular cat icon would travel along the path. The Web Developer and I envisioned it moving along the curve, but given time and budget constraints, we needed to move it in a straight line.